3 Quick Steps To Long-Lasting Lip Color

If you want to get the most out of your lip color, use these three easy steps in your morning beauty routine.

  • Apply a thin layer of moisturizer over your lips. (Obviously we love to use Merlot Moisturizer for this, since it’s lightweight and non-oily.)

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  • Smooth on a small amount of foundation. If you wear foundation or concealer on other areas of your face, just add on to your lips after moisturizing. The concealer creates a drier texture, so moisturizing is important to keep your lips hydrated.

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  • Gently apply your favorite lip color. Foundation helps the color stick and last longer, meaning fewer applications throughout the day.

So easy!

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First Glance At Merlot’s New Look

In celebration of Merlot Skin Care’s 15-year anniversary, we’re giving the brand a fresh new look!

Working with the Austin, TX firm Well + Done Design, we created a design that utilizes our signature purple color, emphasizes clean lines, and compliments our message of positive, natural beauty.

 

merlot eye cream, grape seed, skin caremerlot moisturizer, grape seed skin care

 

 

 

 

 

 

 

 

 

 

We hope you’ll like it! Keep an eye out for the new look to be shipping soon…

 

Plus, we’re very excited to announce that some (long-awaited, highly demanded) TRAVEL SIZES will soon be available for Merlot Moisturizer and Moonlight Radiance Night Cream. Perfect for tossing in your bag and taking on-the-go.

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(Merlot Day & Night Travel Set – coming soon!)

 

Fathers and Daughters and Business and Sports: A Brief Personal History

wayne beckley, merlot skin care

When people find out that I work for my family’s business, their initial reaction often takes the form of this question: “What’s it like to work with your family?”

To be completely honest it’s hard to think of a time when I wasn’t working with my family.

Shortly after I was born my dad, Wayne Beckley, debuted Kolor Key — the first car wax in colors. He set out to solve a problem – white residue left from heavy waxes – and he experimented in our kitchen and garage, before setting up shop in a warehouse in east El Paso. Many of my elementary school memories involve riding on a pallet jack through the warehouse, or making playhouses out of cardboard boxes meant for shipping product.

At home it wasn’t unusual for my dad to announce, “we’re going to have a brainstorming session!” He’d give my brother and myself pencils and pads of paper and ask us to generate ideas — for products, for taglines, for advertisements. If we came up with an idea for a new product his first reaction would be, “how could we market that?” It didn’t occur to me that this might not be typical family conversation.

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Some very early product ideas

By the time I was in middle and high school, my dad had turned his attention to health and wellness. He’d completely re-made his diet, embracing a Mediterranean way of dining – emphasis on good fats, olive oil, and eating lean or almost no red meat. His interest in the benefits of red wine would ultimately lead him to starting Merlot Skin Care. But while he was in the early stages of thinking about what would become the company our family now runs, most of our time together was spent playing golf.

My dad had never played golf before he went to college, but when he discovered the game and its challenges — pin placement, the slope of the green, trees — he was hooked. For my brother and me, as soon as we could confidently walk as toddlers, we were taken to the driving range, and by middle school I was spending summers playing tournaments in west Texas and New Mexico on the Sun Country junior tour. There were never a lot of girls out there, so I’d often play with guys, the 100+ degree July heat beating down on everyone equally.

We didn’t belong to a country club, and the equipment we had was old or donated or bought at a discount – playing golf wasn’t a fancy thing, but it was a regular thing. Nearly every Sunday afternoon we’d go to the range to practice – challenging each other to chipping competitions and betting on who could sink their putts. My dad’s love for the challenge of the game – always questing to be better, or do better – kept us coming back. For me, it was the best way to spend time together. It gave us something to talk about, and to do, and to try to figure out together.

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Talking about golf with The El Paso Times in 1998

When I went away to college my clubs mostly stayed in storage, but my dad would call occasionally to say, “I’ve discovered the secret to golf! Over-rotating your hips!” or “Pausing at the top of the swing!” or “Speeding up the follow-through!” There was always some new secret that was helping to improve his game.

I didn’t anticipate then that these conversations would someday give way to more business-focused ones as Merlot Skin Care developed. (For a while we spoke mostly in airport codes — “I’ll meet you at DFW and we’ll go to ORD, after the meeting I’ll fly to LAX and then back to SFO” — coordinating travel for business meetings.) I didn’t anticipate that we’d be strategizing about product development in Shanghai or giving brand presentations in Tokyo. But those early years, trekking through sand traps and navigating narrow fairways, helped build our bond.

Now my dad and I talk almost every day – almost always about work, sometimes about life, often about sports. What’s it like to work with my family? Umm, normal? Or at least far better than par for the course.

 

Nicole Beckley is the marketing & media director for Merlot Skin Care.

Experiencing The China Beauty Expo

Last week hundreds of beauty companies flocked to Shanghai for the China Beauty Expo. Billed as the premiere beauty business event in Asia, the three-day Expo brought together some 1200 brands from over 20 countries. Held at the Shanghai New International Exhibition Center, a sprawling facility that includes over 650,000 square feet of exhibition space, companies from around the globe gathered to show off new beauty tools, ingredients, services, treatments, and packaging.

Throughout the 15 exhibit halls there was a dizzying array of spectacles — muscular shirtless men hawking product samples, brand ambassadors giving neck massages, orchestrated fashion show-type events to demonstrate new makeup, booth workers dressed as cosplay-like characters — all vying for the attention of potential distributors, buyers, and shoppers.IMG_1902models

 

 

 

 

 

 

 

 

New technology was on display, from medical-type treatments to steam removal for nail polish and motorized nail sculpting (think of a dremmel tool for your nails).

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3-D printed nail art with an app for design selection

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Woman receiving a facial sonogram

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Memebox

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

South Korea’s Memebox, showcasing a collection by PONY, the influential beauty guru. The South Korean company has Y-Combinator connections and a San Francisco office, with a strategy that targets social media influencers for deep collaborations.

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Cupping demonstrations

 

Expecting some half a million visitors, the Expo also stood as an opportunity for brands looking to expand and grow in the robust Chinese market. As cultural customs give preference to cultivating more personal relationships and conducting business face-to-face, the event helps facilitate personalized interactions.

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Product experiences from Merlot Skin Care

 

The Expo reinforced a number of industry trends including the utilization of aloe as a signature ingredient, the strength of the natural beauty category, and the undeniable role of social media in building authentic brand awareness and partnering with online personalities to cater to a specific audience.

The prevalence of WeChat in China makes social shopping (social media + ecommerce) a more seamless experience — an integration that hasn’t fully hit the U.S., but it’s just a matter of time…  Here’s looking to CBE 2017.

Launching At The China Beauty Expo

Merlot Skin Care unveils new releases in Shanghai in May

As more small businesses look toward global expansion, Merlot Skin Care, the best-selling natural grape seed-based skin care brand, prepares to release a host of new products at the China Beauty Expo in Shanghai May 18 – 20, 2016.

The Expo will mark the debut of a new brand look, as well as travel size versions of Merlot’s popular Moisturizer, Moonlight Radiance Night Cream, and Hand Cream Plus Sanitizer.  In celebration of Merlot Skin Care’s 15 year anniversary, new packaging has been created to emphasize the brand’s focus on fresh, powerful, good-for-you skin care.

“We’re very excited to debut these new concepts on an international stage, and expand Merlot’s global reach,” says Michele Beckley, Vice President of Operations for Merlot Skin Care.  “This is a great opportunity to introduce beauty customers in China to our brand of high quality, American-made goods.”

Skin care represents the fastest growing segment of China’s cosmetic market, with special interest paid to anti-aging products.  Merlot Skin Care’s emphasis on natural grape seed antioxidants to protect skin and fight against premature aging make the brand a natural fit for entrance into the Chinese market.

At the China Beauty Expo, Merlot Skin Care will release:

  • Merlot Moisturizer (2 oz.) – a fast-absorbing, ultra lightweight moisturizer
  • Merlot Moonlight Radiance Night Cream (2 oz.) – a deeply hydrating cream that works to repair fine lines and wrinkles
  • Merlot Hand Cream Plus Sanitizer (1 oz.) – a moisturizing lotion that also protects and sanitizes
  • Merlot Grape Seed Eye Cream (1 oz.) – a targeted treatment to reduce puffiness and under-eye circles

These new Merlot Skin Care items are expected to be available in the United States later this year.  Produced in Dallas, Texas, and originated in El Paso, Texas, the Merlot Skin Care brand is paraben-free, cruelty-free, and vegan friendly.

Additionally, the Merlot company will preview a new brand, MultiV6, created by Merlot Skin Care’s founder and CEO, Wayne Beckley.   The MultiV6 brand utilizes a combination of six vitamins plus resveratrol to deliver nutrients and intense hydration to the skin.  The brand will include a Day Cream, Night Cream, and specialized Serum.  The MultiV6 line will be shown for the first time publicly at the China Beauty Expo, and should be available in the United States in the coming months.

Be Our Valentine Pin To Win Contest

UPDATE:  THIS CONTEST IS NOW CLOSED.

Enter Merlot’s Valentine’s Day Pinterest contest!

Here’s how:
1. Follow Merlot Skin Care on Pinterest
2. Re-pin the image below and include the hashtag #MerlotValentine
3. Email a link to your pin

ONE lucky winner will receive the pictured items — including Merlot Exfoliating Scrub, Body Firming Lotion, and 2 boxes of antioxidant-rich dark Ghirardelli chocolates.

Winner will be notified by email.
Good luck and best wishes!

 

merlot skin care, pinterest, valentines, contest

Planning your Halloween makeup? Make sure you’ve got an easy way to take it off!

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If you’ve been plotting your perfect Halloween outfit, you’ve probably got a plan for how to get just the right makeup look.  Whether you’re planning to go glittery or ghoulish, make sure you’ve got an extra skin saver in your makeup kit:  Merlot Lip Stain & Eye Makeup Remover.
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Heavy makeup can put extra wear and tear on skin, and getting it off can too often require rough scrubbing or applying extra-strength makeup removers.  Merlot’s formula is gentle enough for sensitive skin, but strong enough to remove thick makeup.  The moisturizing formula removes makeup — including 24-hour lip stains and waterproof mascara — without being overly drying or oily.

So put your best face on for Halloween — and let Merlot help take it off.

Only $10 — Get it here!

 

5 Things You Might Not Know About Merlot Skin Care

vegan friendly, merlot skin care#1:  Vegan-friendly.  The Merlot Skin Care line doesn’t contain any animal products or byproducts.

#2:  Free of fragrance.  We use a light grapefruit masque that fades away after the product is applied.  Our hypoallergenic formulas steer clear of harsh fragrances.
no animal testing
#3:  No animal testing.  Merlot Skin Care products are cruelty-free and never tested on animals.

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#4:  Merlot products aren’t JUST about grapes.  Merlot’s Cleanser utilizes fantastic papaya, cucumber, and green apple extracts too!
flag, flowers, USA, made in USA
#5:  Made in the USA.  Merlot Skin Care’s products are all made in America.  We formulate and manufacture all our goods in the U.S.

How did you discover Merlot Skin Care?

Nora Roberts the villa grape seed romance skin careOur customers are the best, and they often get in touch to let us know how they found out about us. Recently a customer wrote in who discovered us through one of the most surprising ways we’ve heard — by way of a romance novel. While reading a Nora Roberts book, she came upon a section of the story where the characters are talking about grape seed-based skin care. Intrigued by the idea, she did some online searching and found Merlot!

 

 

 

 

Here’s an excerpt from the Nora Roberts novel “The Villa” :

“See, red wine contains antioxidants — polyphenols, and –“
“Maddy, I know about polyphenols.”
“Okay, okay. But see the seeds — and you ditch them during wine production — they have antioxidants. And that’s really good for the skin…”

So great to hear that these characters know how great grape seed antioxidants are!

Tell us — how did YOU hear about Merlot Skin Care?