Top 5 takeaways from the 2016 WWD Digital Forum

wwd digital forum, wwdsummitsBringing together some of the beauty industry’s heavy hitters, the Women’s Wear Daily Digital Forum kicked off yesterday in New York City. Presentations from leaders at Guthy Renker, Ulta, Sephora, and others, like Stella & Dot CEO Jessica Herrin, focused on how brands can lead beauty business innovation.

The top five takeaways:

  • It’s all about creating a dialogue with the customer.

While beauty brands have experimented over the past few years with how to best use social media, they shouldn’t forget that the “social” part of social media is as much about listening as it is about talking. What does the customer want? What problems are they looking to solve? What needs should be addressed? Likely, they’re already telling you.

  • The future is now, and it’s real — almost.

A key catchphrase of the day was “augmented reality,” thanks to presentations by Sephora and Modiface. “Augmented reality” presents a shopper with the opportunity to “try before they buy,” often by letting the shopper see what a product like a lip stain or eye shadow might look like once applied, by utilizing a digital image or video of themselves. Sephora’s recently launched Virtual Artist has already seen some platform success, with some 19 million lip shades tried on in the first two weeks of its availability, according to Sephora’s VP of Innovation, Bridget Dolan. And Sephora’s contouring app helped solidify Contouring as a category.

What can we expect next? Modiface is already at work on augemented reality solutions for color makeup shade matching, brow shaping, and live 3-D tutorials (sort of like a paint-by-numbers for your face).

  • Inform, entertain, and empower.

Thanks to the explosion of YouTube videos and tutorials the beauty customer has the capability to be more knowledgeable and curious than ever. For brands, the job becomes making product information available, understandable, and fun. Sephora gave a sneak preview of a mobile color correcting game, set to launch the first week of March.

  • The fundamentals don’t change.

As illuminated by L’oreal CMO Marie Gulin-Merle, to survive in the beauty space, there are two key fundamentals: 1) a unique product with a compelling story, and 2) products that work. For all the talk about digital “game changers,” some things will always remain the same.

  • Know who you are as a brand.

In one of the highlights of the day, Claudia Soare, President of Anastasia Beverly Hills (and daughter of the company’s founder), talked about how their brand utilized Instagram as a way to deeply connect with fans. As the brand has almost singlehandedly developed eyebrow care as a category, Soare emphasized that everything had to go back to hitting their core messages and being who they are. “We’ll post a cat meme, but it has to be about brows,” Soare said.


Nicole Beckley is the Director of Marketing & Media for Merlot Skin Care.

Be Our Valentine Pin To Win Contest


Enter Merlot’s Valentine’s Day Pinterest contest!

Here’s how:
1. Follow Merlot Skin Care on Pinterest
2. Re-pin the image below and include the hashtag #MerlotValentine
3. Email a link to your pin

ONE lucky winner will receive the pictured items — including Merlot Exfoliating Scrub, Body Firming Lotion, and 2 boxes of antioxidant-rich dark Ghirardelli chocolates.

Winner will be notified by email.
Good luck and best wishes!


merlot skin care, pinterest, valentines, contest

January 25th, 2016|Categories: Contests, General Info|Tags: , , , |0 Comments

Planning your Halloween makeup? Make sure you’ve got an easy way to take it off!


If you’ve been plotting your perfect Halloween outfit, you’ve probably got a plan for how to get just the right makeup look.  Whether you’re planning to go glittery or ghoulish, make sure you’ve got an extra skin saver in your makeup kit:  Merlot Lip Stain & Eye Makeup Remover.
Heavy makeup can put extra wear and tear on skin, and getting it off can too often require rough scrubbing or applying extra-strength makeup removers.  Merlot’s formula is gentle enough for sensitive skin, but strong enough to remove thick makeup.  The moisturizing formula removes makeup — including 24-hour lip stains and waterproof mascara — without being overly drying or oily.

So put your best face on for Halloween — and let Merlot help take it off.

Only $10 — Get it here!


October 27th, 2015|Categories: General Info|Tags: , , , , |0 Comments

5 Things You Might Not Know About Merlot Skin Care

vegan friendly, merlot skin care#1:  Vegan-friendly.  The Merlot Skin Care line doesn’t contain any animal products or byproducts.

#2:  Free of fragrance.  We use a light grapefruit masque that fades away after the product is applied.  Our hypoallergenic formulas steer clear of harsh fragrances.
no animal testing
#3:  No animal testing.  Merlot Skin Care products are cruelty-free and never tested on animals.

Cleanser fruits

#4:  Merlot products aren’t JUST about grapes.  Merlot’s Cleanser utilizes fantastic papaya, cucumber, and green apple extracts too!
flag, flowers, USA, made in USA
#5:  Made in the USA.  Merlot Skin Care’s products are all made in America.  We formulate and manufacture all our goods in the U.S.

September 22nd, 2015|Categories: General Info|Tags: , , , , , |0 Comments

How did you discover Merlot Skin Care?

Nora Roberts the villa grape seed romance skin careOur customers are the best, and they often get in touch to let us know how they found out about us. Recently a customer wrote in who discovered us through one of the most surprising ways we’ve heard — by way of a romance novel. While reading a Nora Roberts book, she came upon a section of the story where the characters are talking about grape seed-based skin care. Intrigued by the idea, she did some online searching and found Merlot!





Here’s an excerpt from the Nora Roberts novel “The Villa” :

“See, red wine contains antioxidants — polyphenols, and –“
“Maddy, I know about polyphenols.”
“Okay, okay. But see the seeds — and you ditch them during wine production — they have antioxidants. And that’s really good for the skin…”

So great to hear that these characters know how great grape seed antioxidants are!

Tell us — how did YOU hear about Merlot Skin Care?


June 22nd, 2015|Categories: General Info|Tags: , , , , |0 Comments

6 Tips For A Stress-Free Spring

With spring in full bloom what better time to get stress-free? April is stress awareness month and it’s important to take note of the little factors that can cause big stresses in our lives.

More than just providing peace of mind, letting go of stress can actually lead to living a longer – and healthier – life.

How can you banish those negative stresses and get to a relaxed state of mind?

spring, running, stress, april, merlot skin care

Log some gym time

Doing 30 minutes of daily moderate exercise is not only good for your body, but for your mood too. Go for a walk or a run, tend to your garden, or jump into a spinning or Zumba class.

Have a good laugh

It’s long been said that laughter is the best medicine, and even the Mayo Clinic agrees that getting a good laugh in can help relieve tension and pain. Whether you check out your favorite stand-up’s latest comedy special or call your funniest friend, make sure you get those laughs in.

Get enough Zs

When we’re stressed it can have a big impact on our sleep, and without sleeping enough we’re ill-prepared to take on stressful situations. It’s a rough cycle. Make your environment as calm as possible a few hours before bedtime. Gradually unplugging from the day can let the body and mind relax and get to a state where you’re ready for sleep.

Turn it off

The many screens in our lives – computers, smart phones, TVs – all provide a lot of stimulation. This can make it hard to disconnect, let go, and unwind. Schedule some solid time each day free from devices, preferably in the evenings before bed.

Go Green

Making some small adjustments in your daily routine can make a big difference. Try trading in your afternoon coffee for a cup of green tea. Also, take some time out to show your skin some love – Merlot’s Purifying Peel Off Mask contains calming ginseng to help soothe and care for your skin.


One of the easiest ways to get ourselves feeling calm once more is to take a few cleansing, clarifying deep breaths. Close your eyes and envision a calm place. Breathe in through your nose and out through your mouth three or four times, filling the lungs and then releasing the breath. When you open your eyes, hang onto the feeling of full lungs and a calm mind.


April 9th, 2015|Categories: General Info|Tags: , , , , |0 Comments

Spring Pin To Win Contest


We’re launching a special Spring Beauty Pinterest contest!

Here’s how to enter:
1. Follow Merlot Skin Care on Pinterest
2. Re-pin the image below and include the hashtag #MerlotSpringBeauty
3. Email a link to your pin

ONE lucky winner will receive the basket of Merlot Skin Care products pictured in the photo.
The prize package includes Merlot Moisturizer, Body Butter, and Grape Seed Eye Cream in a decorative basket.

Contest expires April 4, 2015.  Winners will be notified by email.
Good luck and best wishes!

merlot skin care, spring beauty, contest

April 1st, 2015|Categories: Contests, General Info|Tags: , , , , |0 Comments

Fresh For Spring: A New Formula For Healthy Hands

merlot skin care hand cream

Every day our hands touch hundreds of things – cell phones, keys, computers – all of which carry germs. To help keep these germs at bay Merlot Skin Care, the best-selling natural grape seed-based skin care brand, has released a new and improved formula for its Hand Cream Plus Sanitizer.

Unlike sanitizers that can leave hands feeling sticky or dry, Merlot Hand Cream Plus Sanitizer is a unique ultra-moisturizing lotion. The formula works to eliminate germs while softening skin, leaving hands feeling soft and healthy. While constantly washing your hands can leave skin dry and cracked, Merlot Hand Cream does double-duty – sanitizing while also providing a deep level of moisture.

Merlot’s Hand Cream Plus Sanitizer goes one step further, helping hands not only stay healthy, but look healthy too. “Our hands show our true age,” says Wayne Beckley, founder of Merlot Skin Care, “Merlot’s Hand Cream not only keeps skin soft, but it also works to fade age spots and keep hands looking younger.”

Utilizing aloe, matricaria flower, and grape seed extract Merlot Hand Cream soothes and protects skin with natural antioxidants and SPF, blocking damaging free radicals.

Merlot Hand Cream Plus Sanitizer retails for $10.00 at

March 26th, 2015|Categories: General Info, New Products|Tags: , , , , |0 Comments

Merlot Skin Care At The White House

white house business council, merlot skin care

Merlot Skin Care is very excited to be attending the Business Forward meeting at the White House this week.

The White House Business Council and Business Forward have invited select business leaders to join them to discuss the President’s export and international trade policies.

Deputy Secretary of Commerce Bruce Andrews, Deputy United States Trade Representative Ambassador Robert Holleyman, and senior Administration officials will lead the panel discussion.

Merlot’s Vice President, Michele Beckley, will be in attendance for the March 5 event. “As Merlot Skin Care begins to expand more internationally it’s a great opportunity to have input in the conversation surrounding U.S. trade policies,” Beckley says.

michele beckley, merlot skin care

Michele Beckley, Vice President, Merlot Skin Care

Since 2012 Beckley has been responsible for managing Merlot’s international expansion. She has shared her vital expertise on international ecommerce at the Small Business Development Center’s International Business Summits, frequently speaking on the challenges and opportunities of growing globally.

Merlot Skin Care products are available in the U.S., Canada, Japan, Peru, Dubai, and Vietnam.

March 3rd, 2015|Categories: General Info|Tags: , , |0 Comments

A Valentine’s Gift For You

Merlot Reserve serum, moisturizer with SPFWith Valentine’s Day right around the corner, we’ve got a special gift for you! Get two premium Merlot RESERVE products (worth $110!) when you place an order over $100. These products are yours to keep, or to give to your favorite valentine.

You’ll receive Merlot RESERVE Ultra Rejuvenating Serum and Merlot RESERVE Moisturizer With SPF 50+.

The lightweight, silky Ultra Rejuvenating Serum works to instantly smooth and soften skin. Designed to hydrate all layers of skin, the serum utilizes powerful resveratrol to protect and restore skin. (Regularly $60)

As powerful as a sunscreen, yet specially formulated to absorb quickly to hydrate and soften skin, Merlot RESERVE Moisturizer With SPF 50+ works to revitalize and protect skin against damaging UV rays. Resveratrol offers additional protection and anti-aging properties. (Regularly $50)

Don’t miss these tremendous gifts – available now!

January 20th, 2015|Categories: General Info, Specials|Tags: , , |0 Comments