A History Of Entrepreneurship: Wayne Beckley

Wayne Beckley has always had the desire to innovate. Before he founded Merlot Skin Care in 2001, he worked to create unique consumer goods in the automobile, lawn, and household care spaces.


In the early 1980s, Wayne developed a brand of car care products, Kolor Key, the first car wax in colors.

At the time Wayne collected and showed rare and classic cars. Frustrated with ineffective waxes, Wayne developed his own. The brand included 10 different shades for color-matching.

kolor key, wayne beckley
wayne beckley, kolor key, car care, merlot skin care
Filming a commercial for Kolor Key

An all-purpose household cleaner, Super Shine, was later launched by Kolor Key.

Kolor Key was sold to Bardahl Manufacturing Corp. in 1993.

super shine, kolor key, wayne beckley, merlot skin care
Merlot Skin Care, kolor key, wayne beckley
Nicole Beckley with an early bottle of Kolor Key


Continuing to innovate in the car care space, Wayne created Secret Shine, a more advanced clear-coat wax that only needed one application and no washing. The brand included an interior car cleaning formula and was sold through television infomercials.

Secret Shine, infomercial
Of course a car hood was lit on fire — this was a 1990s infomercial.
secret shine, car cleaner, innovation

In the early 1990s, looking to solve the growing problem of stolen license plates, Wayne developed the License Lock, a clear shield that securely locked a plate to its vehicle.

In the mid-1990s, Wayne took on lawn care, offering the Weed Wand, a direct herbicide application tool, through TV commercials.

Weed Wand, invention, wayne beckley


Long fascinated by healthy living, in the early 2000s Wayne launched Merlot Skin Care, a natural grape seed-based brand whose antioxidants help to protect skin and combat damage caused by harmful free radicals (UV rays, smoke, environmental factors). The brand started with three products: Merlot Moisturizer, Cleanser, and Grape Seed Eye Cream.

In 2006, Merlot Skin Care launched one of its best-selling items: Merlot Moonlight Radiance Night Cream.

Merlot Moisturizer, skin care, grape seed
wayne beckley, merlot skin care


In 2013 Merlot helped bring an acne treatment product, First Crush, to market in Japan.

Today Merlot Skin Care products can be found throughout the U.S., and internationally in select countries.

first crush acne treatment, japan

Contact Information

Merlot Skin Care,
El Paso, TX


About Merlot Skin Care

Since 2001 Merlot Skin Care has developed gentle, good-for-you beauty products, each packed with the sensational power of natural grape seed antioxidants. All products are made in the USA. No animal testing. Paraben-free. Merlot is a family-run company committed to innovation and beautiful skin.

Read the History of Merlot Skin Care

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