Serums: Q &A

For many of us, we recognize the importance of maintaining a daily skincare routine. But the amount of differing types of treatments, routines and products available are overwhelming-- specifically when evaluating serums versus creams.

Merlot Skincare has come out with a new product, MultiV6 Multivitamin Serum which contains a combination of six vitamins with added resveratrol to bring nutrients and hydration to the skin.

This serum is part of a whole line of skincare products with added vitamins. The vitamins included are vitamin A, B3,C, D3, E and K, each containing different properties, but all working together. Each vitamin holds many benefits.

But what is the difference between a lotion and serum? Let's take a look.

What is a serum?

A face serum is a lightweight moisturizer that penetrates deep with the intent of delivering active, powerful and concentrated ingredients directly into the skin. Serums are suited for this as they consist of smaller molecules.

“By leaving out many of the heavier ingredients that are found in traditional moisturizers, [face serums] contain a much higher proportional concentration of active ingredients,” said Dr. Carlos A. Charles, founder and medical director of Derma di Colore in Chelsea in an article in Huffington Post.

This makes them an effective tool for targeting specific skincare concerns such as acne and wrinkles.

Are serums moisturizing?

Both yes and no. While they contain moisturizing ingredients such as hyaluronic acid and ceramides to help the skin retain moisture, it’s in a concentrated amount. Serums lack the rich moisturizing ingredients contained in heavier products such as creams. Face lotions and creams provide a thick protective barrier for the skin. Whereas, serums more effective than lotions when targeting certain problem areas of the skin. 

When and how should serums be applied?

Serums should be applied to targeted areas on the face and neck, specifically around the mouth and eyes. Apply a small amount and rub in. After cleansing, serums can be put under makeup or as a night-time routine. If you have drier skin, the serum can be layered under morning or night moisturizer.

What you should be aware of-- a little goes a long way. Due to the high concentration and potency of ingredients, using serums excessively can dry out the skin. If you have extremely sensitive skin, apply sparingly.

Overall, serums should be added to your skincare routine. In a small concentrated amount, serums work deep into the skin to provide hydration, reduce acne, deliver nutrients and reduce appearance of wrinkles and fine lines.

Check out the new MultiV6 line for yourself today!